Top international skincare influencer with mission to spark social change one product at a time

WARRENTON, Va., June 2, 2021—Hyram Yarbro, “the Gen Z Whisperer” who has built a 12 million-plus following through his honest and informed reviews of skincare products, has launched a skincare brand, Selfless by Hyram, powered by The INKEY List. The brand has partnered with Rainforest Trust to make a direct, positive impact on the planet—protecting forests and fighting climate change.

Together, Selfless by Hyram and Rainforest Trust will channel the power of social change to establish new protected area across the tropics starting in Bolivia. Targeting high impact forests, rich in biodiversity and for the carbon they store, the collaboration with Rainforest Trust will help protect two million acres of Bajo Paragua forest on the edge of the Amazon basin in Bolivia from logging, fire and conversion to agriculture.

The Bajo Paragua forest in Eastern Bolivia is ground zero in the fight to save the Amazon Rainforest. Intact through 2019, some 5-10% of the forest burned during the fire season of 2020, spilling over from the deforestation frontier just to the south. The entire forest is about one-and-a-half times the size of Delaware. Rainforest Trust and its on-site partner Fundacion Natura Bolivia are working with local governments to create the San Ignacio and Concepcion Municipal Protected Areas, safeguarding over two million acres of rich, lowland rainforest.

“The Amazon, home to indigenous peoples and more plants and animals than anywhere else on Earth, is burning, threatening our hopes for a safe climate. But it’s not too late to draw the line. Through this extraordinary partnership between Selfless by Hyram, Rainforest Trust and Nature Bolivia, Selfless by Hyram customers can help save two million acres of critical rainforest,” said James C. Deutsch, Ph.D. CEO of Rainforest Trust. “We are grateful for this partnership and commitment.” To date, Rainforest Trust has safeguarded more than 36 million acres around the globe.

Selfless by Hyram identified Rainforest Trust as a partner that shares its vision of a future where every person can have impact through their choices. Beyond Yarbro’s extensive skincare knowledge lies a passion for commitment to use his platform and voice to raise awareness of issues that have affected him personally as well as those that are having the greatest impact on the planet. It’s this passion and ability to speak to these issues candidly and with compassion that has allowed him to connect and engage with his audience in a way that transcends skincare.

Products will be available at Sephora on June 24. For more information, visit www.selflessbyhyram.com. To learn more about the Rainforest Trust, visit www.RainforestTrust.org.